Heard Tell w/ Andrew Donaldson for 27July2022

Why Hulu Really Blocked Political Ads, Media & Audience, YouTube & Reddit Issues, W/ Peter Pischke

Your Heard Tell for Wednesday, July the 27th, 2022 is turning down the noise and getting the information we need on calls to boycott Hulu after the Disney-owned streaming service started turning down political ads for the 2022 midterms. We’ll get past the headlines and explain how this has more to do with a business deal in 2024 than politics in 2022, and how the 2020 election shaped the decision.We have another example of how the why and intedned audience for stories that pop up in media is more telling than the stories themselves, like a piece which headline screams “Americans Who Can’t Afford Homes Are Moving to Europe Instead” while the text is really an exercie in folks who can afford plenty, we’ll talk about how the most important demographic for media companies is the disposable income set. Our guest today is freelance journalist and head of the Happy Warrior substack and podcast Peter Pischke. Peter joins to talk about two platforms that have tremendous influence in American culture and media: Reddit and YouTube. Peter details from writing he has done how the case of popular Youtuber Act Man is an…